Certified Isn't Enough.
Get qualified.
Over 86% of personal trainers and nutrition coaches with a certification aren't confident in their ability to deliver and potential clients can sense it.
Confidence comes from experience.
Coaching Essentials
Content
Most coaches start their careers excited to change lives but feel like someone is going to find out they aren't the pro the client expects.
Without the right professional development system in place, coaching quickly turns into a "look at how smart I am" journey where rookie coaches compensate for their professional insecurity by creating excessively complex programs or vomiting information on helpless clients.
We pulled a few videos where we discuss how to overcome that pesky voice in your head that is pulling the strings on how much you can actually help your clients out of our Empowered University subscription and would love to email them over to you!
Research and Development
Andrew Garritson
With extensive military, academic, and professional experience, he has mentored and certified over 25,000 coaches using evidence-based and data-driven programs.
His experience uniquely bridges organizational leadership with collegiate strength and conditioning, personal training, and online coaching, impacting over 19,000 professionals and generating $57 million in program revenue.
When not actively working on his craft, Andrew works with external organizations as a learning, training, and development consultant that helps organizations empower their teams and culture.
Business Operations
Steve Kopshaw
As a dedicated coach committed to helping clients achieve meaningful, lasting results in all areas of their lives, Steve leads with a personalized, client-centered approach that emphasizes balance and fulfillment.
With firsthand experience in prioritizing health amidst the dynamic roles of parenthood, entrepreneurship, and frequent family travel, he has successfully integrated wellness into a multifaceted lifestyle.
Steve's journey of building businesses while staying actively involved in his family's adventures has equipped him with unique insights on overcoming time constraints, maintaining energy, and cultivating resilience.
As a business leader, Steve guides individuals to unlock their potential, build sustainable habits, and reach their goals with confidence, no matter how busy their schedules may be.
WE'RE ON A MISSION
Everything we do supports professional coaches making $135,000 every year.
Free Offerings
Our evidence-led continuing education helps keep professional coaches ahead of current trends while connecting the dots between complex science and real-world application.
Education Offerings
Gain the credentials and experience necessary to be not just certified but also QUALIFIED to deliver world-class results to every prospective client you come across.
Coaching Offerings
Our coaching services incorporate both a coaching and teaching component to help professionals better understand the process for their own clients.
Coaching Excellence Resource
Most new coaches have no idea where to start when it comes to long-term planning.
After the excitement wears off the first few weeks, both coaches and clients start to lose sight of the original goal and get caught in a cycle of trial and error or worse: playing whack-a-mole with every unimportant microproblem clients bring up.
Our coaching workbook helps coaches stay focused and organized by making progress tracking a breeze!
OUR PATENTED SECRET SAUCE
What coaches need to survive in a rapidly changing industry
Coaches used to be able to build a robust business by word of mouth.
That method no longer works as well with the explosion of the health/fitness/nutrition in technology and media advancements across the last 15 years.
It is increasingly challenging to build a SUSTAINABLE business as a health coaching professional in 2025, but here are the 6 essential elements we know are most important based on mentoring over 30,000 coaching professionals:
world class service
Great coaching is the slowest way to grow your business but the fastest way to kill it.
Your reputation is based on your ability to make dreams come true and can lead to a waitlist and client referrals or create a toxic reputation that will have you changing industries.
relationship building skills
Being able to write a plan helps make a good coach but getting your client to do the plan makes you a great coach.
Your ability to build a meaningful coach-client relationship will dictate whether a client trusts you enough to do what you ask.
service packaging and audience cultivation
Drawing attention to what you offer is essential for gaining opportunities to help more people, aka gaining clients.
This requires you to be able to craft compelling messages to bridge your service offerings with what your prospective clients desire most.
technological integration and data capture systems
Your client experience will drastically influence how likely your clients are to adopt new behaviors.
Technology, more specifically AI, can be extremely helpful in clearly identifying
Coaching trouble shooting knowledge
Coaching people through a program requires helping people do the program in the best way possible but may not be the best for getting specific client results.
Coaching individuals to maximize their progress focuses on understanding what works best for that person. Neither is bad, but one is certainly more valuable.
ethical business development that builds trust
Health service consumers are more hopeful yet wary as more services emerge. This means that the most sustainable element of business growth is set of values, principles, and HOW you grow your business.
Having an clear and ethical business plan grounded in data is essential for this process.
Stay Ahead of Trends
Spice up how you stay up to date with industry trends with entertaining banter between Andrew and Steve on the Beyond the Pump podcast!
Trusted by Industry Leading Companies and the Media
Beyond the pump has been a trusted source of information and service as suggested by numerous media appearances and consulting with dozens of companies shown here!
What client say about us
Huge props to the protocol approach!
l used it to further sophisticate our current 3 phase framework, applied it during "difficult client calls" that said they wanted to cancel because the program isn't for them - and actually ended up resigning and consolidating their outstanding payments with a third party financing company to make sure we aren't losing contracted money.
Educational Testimonial
Tobias Boegel, COO
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Business testimonial
Founder,
Sculpt by Science
This morning I was on a client call talking about her 3 month progress photos and how great they are and she goes
"speaking of the next 3 months, don't l owe you money?"
J.T. Bugos
Chief Executive Officer,
Longevity Lab
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